TASK SEVEN: Target Audience Data and Research
Our Survey and Analysis
Here we talk about the different target audiences of the horror genre and how this will apply to our Opening Sequence.
For task seven our group decided to not only voice our opinions on how we are going to achieve the perfect target audience, but we also made a survey to send out to friends and family to look at their ages, sexes, and opinions on films to give is more of an idea. We realised that the responses confirmed our hypothesis.
The majority of our responders who ticked the 15-18 years old or the
19-25 years old, said that their favourite genre of film is Horror, whereas responders who were ages 27-65 years old or over did not select Horror at all. From this it is clear that Horror movies are much more popular for those aged 15-26.
The majority of our responders also said that an unpredictable storyline and good sound effects makes a good horror films (question 6). This confirms our initial ideas from Task 5.
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