Thursday, 14 April 2016

TASK FIFTEEN: Production Company Logo

Production Company Logo

Before creating our logo we needed inspiration from other production companies that also specialised in the horror genre.
Our criteria for our logo is:
  • Simplicity
  • Dark colours
  • Reflect the genre of our opening sequence
Some examples of production company logos that inspired us:

Ghost House Pictures



This company has created many well known horror films such as the Boogeyman series, Evil Dead and Poltergeist. We like this logo as it applies to our criteria. The simple design of  the grey font against the black background, with a picture of a skull already tells the audience the genre of the film they are about to watch and the production company's speciality.


Twisted Pictures




Twisted Pictures is a very popular horror production company, they have made films such as the Saw Series and Texas Chainsaw 3D. The logo is simple in representing the name and genre of the production company. The twisted barbwire is effective in  reflecting the Twisted part of the name. Although it is dark and hard to read in some places. We do not want ours to be like this, we want ours to be easy to read so the audience know who we are as a production company.



Blumhouse Productions


Out of the above logos this logo is our favourite and is the one that we base most of our logo from. Blumhouse has also produced the Insidious, Paranormal Activity and Sinster franchises. We mainly like this logo because of the simplicity again, the 'corned off' positioning is unique- it creates a 3D effect and adds to the eerie atmosphere that the blue and green colours create. This clearly represents the horror/thriller genre of films that the company creates.

The making of our logo

First I made the different parts we needed for our animation of the logo in Abode Fireworks CS6 individually. The background for the first part of the animation is a rocky wall that I imported from Google Images. We chose to use a wall for the background to highlight the blood that will splatter against it which will show the horror genre. As blood is associated with horror. Then for the second part of our animation the use of black ink transition to a black screen, which is a lot simpler and will reveal our main logo.


For our final Logo we used all of these ideas to influence us in the creation. Here is our final logo. We are all happy with our final logo as it applies to our criteria. It is simple and the animation helps to show the horror genre with blood splatter, eerie music and dark colours. We used a bright blue and bold font like Blumhouse Productions to add a unique take on the traditional horror production company logos.

Motion 5 was the software I used to animate our production company logo. This process was made easier by the previous steps I had done by creating the separate parts of the animation in Fireworks so I could import them and arrange it in the order of animation. To make the transition from the first part of the logo I added the 'splotches' effect and changed the colour saturation to dark, so that ink was also black so that the transition would be smoother and match the background. Then I added eerie music and imported this via a YouTube Converter download from YouTube.









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